The Times · Audience
Where influence reads.
14.7 million people a month across print, digital, radio, podcasts, newsletters and social — measured by PAMCo, TGI, Adelaide and Times Media's own Nucleus first-party data platform.
Cross-platform scale
One newsbrand, eight points of contact.
14.7M
Cross-platform monthly reach
PAMCo H225
12.7M
Monthly digital unique users
45M browser page views
3M+
Monthly print reach
#1 quality print newsbrand
14M+
Monthly unique users on Apple News
Rate Card 2026
616K+
Weekly Times Radio listeners
Product Deck 2026
4M+
Monthly podcast listens
15 shows
7M+
Social followers
Across five platforms
1.9M
Newsletter subscribers
22 newsletters
Profile
Affluent, senior, and persuadable in the right direction.
- #1 newsbrand for reaching High Net Worth audiences
- 43% reach of high-earning under-30s
- 5.1M AB adults reached every week across print and digital
- 65% of readers are likely to convince others about a product or service
70%
ABC1
82% for print specifically
861K
High net worth individuals
1M
Business influencers
25%
Under 35
4.7M under-35 reach monthly
47 / 53
Male / female split
40%
Reach of the UK's top earners (£200k+)
Print titles alone
Category reach
Monthly digital audience by editorial category.
| Category | Monthly reach |
|---|---|
| Travel | 2.2M |
| Luxury | 1.2M |
| Business | 1.2M |
| Sport | 874K |
| Tech | 843K |
40M UK page views per month · 46M impressions per week · 75% average viewability.
Affluent travellers
The newsbrand most likely to reach travellers who spend.
Affinity indices above 100 show over-representation against the UK base. Sources: PAMCo H2 2024, TGI GB 2024, TGI Radio+ 2024.
| Behaviour | Monthly reach | Affinity index |
|---|---|---|
| Take city breaks | 1.3M | i159 |
| Enjoy discovering good places to eat | 1.7M | i145 |
| Learn an art or craft while travelling | 57K | i144 |
| Visit museums, monuments or historic places | 1.3M | i144 |
| Enjoy discovering the country | 1.5M | i136 |
| Learn a foreign language while abroad | 133K | i137 |
Outcomes
Attention that converts into brand effect.
+57%
Higher click-through than industry standard
+42%
Average brand uplift
+59%
Attention score above benchmark (Adelaide 32.9)
9.9/10
Sellers Guide sustainability score