One Europe
One brief. One plan. Every market that matters.
European expansion shouldn't require a separate media process for every border. One Europe puts the continent's most trusted news brands on a single plan — planned, bought, and measured from Los Angeles, in dollars, on U.S. terms.
The problem
Europe is one ambition and three procurement exercises.
Most U.S. brands expanding into Europe end up running the same campaign three times, badly — because the media process was never designed to cross a border.
Every market is a new negotiation
Different rate cards, currencies, tax treatments and closing dates. Each publisher quoted separately, each proposal in a different format.
Metrics that don't reconcile
PAMCo, ACPM, Médiamétrie, Audipress, Audiweb, Auditel. Six audience currencies, no shared denominator, and no honest view of duplicated reach.
Six time zones of account management
Trafficking, approvals and reporting run on local hours in local languages, with your team absorbing the coordination cost.
The programme
Four things we consolidate on your behalf.
One brief
You write a single brief in U.S. terms — category, objective, timing, budget in dollars. We translate it into each market's planning conventions.
One plan
A consolidated media plan across France, the UK and Italy, with reach mapped by audience type rather than by local measurement standard, and duplication called out honestly.
One point of contact
Los Angeles-based, working U.S. hours. We hold the relationships with Media Figaro in Paris, Times Media in London and CairoRcs Media in Milan so you don't have to.
One report
Delivery, viewability, attention and brand-effect metrics consolidated into one post-campaign read, with each publisher's audited numbers underneath.
Three markets, one plan
Combined figure is the sum of each publisher's audited monthly audience across France, the UK and Italy; cross-market duplication is minimal but is called out explicitly in every plan.
The map
Three markets today. The continent's most trusted mastheads.
Each brand is the reference title in its market — read by the people who set the agenda, and audited by the standards their advertisers rely on.
France
Le Figaro
France's oldest national daily and the country's leading premium media group — the reference for decision-makers, luxury consumers and cultural taste-makers.
- 35M monthly readers
- 60M international users
- 71% high-income readership
United Kingdom
The Times & The Sunday Times
The UK's No. 1 newsbrand for trust and engagement, and 2025's National News Organisation of the Year across three separate award bodies.
- 14.7M monthly reach
- 670K digital subscribers
- 82% ABC1 print readership
Italy
Corriere della Sera
Italy's most read and most circulated daily, anchoring the CairoRcs network of 130+ brands across newspapers, magazines, digital, LA7 television and 50 events a year.
- 27.9M monthly audience
- 17M daily cross-platform reach
- 80% high and medium-high socio-economic reach
Additional European markets join the programme through 2026. Tell us where you are heading and we will tell you what we can already deliver there.
Who it's for
Four situations where a single European plan beats three national ones.
Market entry
Launching a U.S. brand in Europe. Establish credibility in the environments that European consumers and trade press already trust, in three markets at once rather than sequentially.
Category expansion
Already trading in one European market and adding another. Extend a proven creative platform without rebuilding the media approach from scratch.
Destination & institutional
Tourism boards, cultural institutions and sovereign brands reaching affluent European travellers through editorial partnerships, native features and event association.
Luxury & lifestyle
Madame Figaro, Le Figaro Magazine, STYLE, Times LUXX, iO Donna, Amica and Style Magazine together deliver a concentrated pan-European audience of luxury consumers in premium print and digital environments.
How it works
From brief to consolidated report.
Brief
A 30-minute call. Category, objective, target, timing, indicative budget.
Plan
A costed cross-market plan in U.S. dollars within 3–5 business days, with alternatives at two budget levels.
Book
We contract, traffic and approve creative with each publisher. You approve once.
Measure
Mid-flight optimisation and a single consolidated post-campaign report.
Begin
Tell us where in Europe you're going. We'll build the plan.
One brief, one costed proposal in U.S. dollars, in 3–5 business days.
Request a proposal